Introduction
Too many websites start with visuals and only add content later. Content-first design flips the process: your words and message drive the layout, not the other way around.
Here’s why this approach leads to better results—and how to do it yourself.
1. What is Content-First Design?
Content-first means:
- Defining your goals
- Mapping your information architecture
- Drafting real copy before designing layouts
2. Benefits of Content-First
✅ Clarity of purpose
✅ Faster design process
✅ Fewer revisions
✅ Stronger SEO foundations
3. Steps to a Content-First Workflow
Step 1: Create your sitemap
Step 2: Write headlines and body copy
Step 3: Sketch wireframes around the content
Step 4: Design high-fidelity layouts
4. Common Mistakes
❌ Using lorem ipsum too long
❌ Designing elaborate visuals without knowing the message
❌ Not involving writers early enough
5. Content-First Tools
- GatherContent: Content collaboration
- Notion: Drafting and organizing copy
- Figma: Wireframing around real content
Mini FAQ
Q: Can content-first slow down the project?
A: No—it actually speeds it up by reducing rework later.
Conclusion
Content-first design creates websites that communicate effectively and feel cohesive.
Need help creating a content-first design? DesignsLabz can help you every step of the way.